Quitman Enterprises Sells Its Business Language Dictionary to College Students

question 95

Multiple Choice

Quitman Enterprises sells its business language dictionary to college students throughout the United States.Joseph Quitman,the owner,wants to start selling the book to international students abroad.Quitman wants to pursue a __________________ growth strategy.

• A) product proliferation
• B) market development
• C) market penetration
• D) diversification
• E) product development

---

Definitions:

Value Proposition

The unique value a company promises to deliver to its customers, differentiating its products or services from competitors.

Succession Management

The process of identifying and developing potential future leaders or senior managers to fill key positions within an organization.

Employee Value Proposition

A unique set of benefits and rewards offered by an employer to attract, retain, and engage employees.

Brand Positioning

The strategy of creating a unique impression in the customer's mind so that they perceive your brand distinctively in comparison to competitors.