As Marketing Manager for a Newly Created Software Company,Katrina Is

question 62

Multiple Choice

As marketing manager for a newly created software company,Katrina is deciding whether or not to hire a company sales force.To make this decision,Katrina needs to consider whether or not

• A) her firm should attend trade shows.
• B) her firm has a "hot" product.
• C) having a sales force is worth more than it costs.
• D) she will be able to find an effective supply chain manager.
• E) online advertising will work.

---

Definitions:

Korsakoff's Syndrome

A chronic memory disorder caused by severe deficiency of thiamine, most often associated with alcoholism.

Chronic Alcoholics

Individuals who suffer from long-term addiction to alcohol, often leading to severe health and social problems.

Fetal Alcohol Syndrome

A set of physical and mental birth defects that can result when a woman drinks alcohol during her pregnancy, leading to lifelong issues.

Declarative Memory

Memory that can be consciously recalled, such as facts and events, and is comprised of episodic and semantic memory.