Before Approaching a Potentially Major B2B Customer, a Salesperson Will

question 117

Multiple Choice

Before approaching a potentially major B2B customer, a salesperson will usually

• A)conduct an initial sales presentation to lower-level personnel.
• B)estimate the potential commission associated with making the sale.
• C)try to find out everything possible about the firm and its needs.
• D)ask competitors what they know about the prospect.
• E)assess the corporate climate.

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Definitions:

Readability

The measure of how easy it is to read and understand a text, influenced by factors such as language, structure, and layout.

Evaluating

The process of assessing or judging the value, performance, or nature of something.

Bases For Evaluation

Bases for evaluation are the criteria or standards used to judge or assess the quality or performance of something.

Glib Conclusions

Glib conclusions are superficially smooth and persuasive summaries or decisions that lack depth and careful thought.