Yara Has Identified an Attractive Potential Customer for Her Biodiesel

question 134

Multiple Choice

Yara has identified an attractive potential customer for her biodiesel home power system.She knows the customer is concerned about the environment and has considerable financial resources.The customer is also a respected leader among wealthy environmentalists in the area.Next Yara will

• A) evaluate alternative systems available from competitors to see which is best for the customer.
• B) send the customer a list of frequently mentioned objections and responses to each.
• C) decide if she wants to contact the customer.
• D) establish goals for meeting with the customer.
• E) call the customer and offer a first-time discount.

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Definitions:

Federal Sentencing Guidelines

A set of standards that outline the recommended punishment for individuals and organizations convicted of federal crimes in the United States.

Compliance Program

A formalized system within organizations that helps ensure adherence to laws, regulations, and company policies.

Trust

The reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.

Ethical Climate

The collective perception of what is ethically right or wrong in an organization and how ethical issues are addressed.