The ________ Is the Combination of Media Used and the Frequency

question 110

Multiple Choice

The ________ is the combination of media used and the frequency of advertising in each medium.

• A)media plan
• B)media buy
• C)media mix
• D)communications tactical plan
• E)communications operational plan

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Definitions:

Internal Feelings

Pertains to the emotions and affective states that occur within a person, often influencing their behavior and perceptions.

Deep Acting

In emotional labor, refers to the practice of managing one’s feelings and expressions based on the required emotional displays of a job, by actually trying to feel those emotions.

True Emotions

True emotions refer to genuine feelings that are sincerely experienced and expressed by an individual.

Required Emotions

The emotions that individuals are expected to display in certain professional roles or social situations, regardless of their actual feelings, often as part of their job performance.