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Jim is reviewing the proposed assessment measures for an upcoming travel magazine campaign encouraging last-minute travel to his region.Jim knows he can measure the number of inquiries on the website in response to the ad,but he wants to monitor external factors that could influence consumers' responsiveness to the campaign.What factors should he monitor?
Experiment
A research method involving the manipulation of variables to observe the effect on some behavior or mental process.
Negatively Correlated
A connection between two variables where, as one variable rises, the other falls, and the opposite is also true.
Wealth
An abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions.
Experimental Group
In research, the group of participants that is exposed to the variable or intervention being tested.
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