Paul's Family Has Owned and Operated a Small Chain of Conventional

question 64

Multiple Choice

Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

• A) emphasize fresh, locally sourced perishables.
• B) target the broadest possible customer base.
• C) eliminate customer frills and extras.
• D) offer fewer private-label brands.
• E) offer more national brand packaged goods and few perishables.

---

Definitions:

Choreograph

The art or practice of designing sequences of movements of physical bodies, especially in dance or physical performance.

Team Members' Activities

The specific tasks and responsibilities assigned to members within a team to achieve collective objectives.

Global Society

A concept referring to an interconnected world where societies are not confined by geographical borders, influencing and being influenced by global trends and issues.

Highly Skilled

Possessing advanced abilities and expertise in a particular area, task, or profession.