Imagine You Are Shopping for a Specific Item (Such as a Sweater

question 34

Essay

Imagine you are shopping for a specific item (such as a sweater, a toaster, etc.). What type of general merchandise retailer will you first seek? Using a specific item, select one type of general retailer, and in broad terms, describe the breadth and depth of its merchandise, the level of anticipated customer service, and general pricing.

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Definitions:

Distribution Channels

Pathways through which products or services flow from the manufacturer to the consumer, including intermediaries like wholesalers and retailers.

Chobani Yogurt

A brand of Greek yogurt known for its use of natural ingredients and processes, and for initiating the popularity of Greek yogurt in the United States.

Vending Machines

Automated machines that dispense goods such as snacks, beverages, and tickets to consumers after payment.

Points of Difference

Unique features or benefits of a product, brand, or service that set it apart from its competitors in the eyes of the consumer.