Gabriel Was Importing Sweaters Made from Alpaca

question 112

Essay

Gabriel was importing sweaters made from alpaca.They were exquisitely soft and extremely warm.Once a potential customer tried one on,it was almost always sold.Which channel should Gabriel select to reach his potential customers: store or Internet? Why?

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Definitions:

Diversification Strategy

A growth strategy where a company expands into new markets or products that are distinct from its core business.

Regression Analysis

A statistical method used for estimating the relationships among variables, often used to predict the outcome of a dependent variable based on the changes in one or more independent variables.

SWOT Analysis

A strategic planning tool used to identify a company's internal Strengths and Weaknesses, as well as external Opportunities and Threats.

Data Mining

The practice of examining large databases in order to generate new information or find hidden patterns and insights.