It Is the Responsibility of __________ to Determine the Ethical

question 63

Multiple Choice

It is the responsibility of __________ to determine the ethical approach to setting prices so consumers find value and the firm can make a profit.

• A) the Better Business Bureau
• B) federal regulators
• C) the American Marketing Association
• D) marketers themselves
• E) industry standards boards

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Definitions:

Capital Gains

The increase in value of an asset or investment above its purchase price, realized upon the sale of the asset.

Treasury Stock

Treasury stock refers to shares that were once in circulation but have been bought back by the issuing company and held in its own treasury.

Contra

A term used in accounting to describe accounts that have an opposite effect on the account they are related to, used to reduce the balance of the original account.

Owners' Equity

The residual interest in the assets of a company after deducting liabilities, representing the value that belongs to the company's owners.