Marketers Can Take Advantage of the Variable Nature of Services

question 29

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A) merging services with products.
• B) customizing services to meet customers' needs.
• C) offering to expedite intangibles.
• D) expanding the standards gap.
• E) using strict standardization.

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Definitions:

Meandering River

A river that has a strongly curved channel (with meanders).

Open Ocean

The vast, deep part of the sea that is not close to the coast or beyond the continental shelf.

Graded Bedding

A geological structure in which each layer of sediment is progressively heavier or finer, indicating deposition over time.

Water Current Velocity

The speed at which water flows in a specific direction in rivers, streams, or other bodies of water.