Because Services Are Intangible, It Is Often Difficult for Customers

question 14

Multiple Choice

Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call

• A)service perceptions.
• B)service efforts.
• C)service quality.
• D)service aspirations.
• E)service feedback.

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Definitions:

Yes/No Data Type

A data type used in databases and programming to store binary values, typically representing true/false or yes/no decisions.

True/False

A binary logic condition or statement indicating the truth or falsity of a given proposition.

Yes/No

Typically refers to a binary choice or decision, often presented in user interfaces as options or in databases as a data type for storing Boolean values.

Start Record Navigation Button

The Start Record Navigation Button is a control in database and spreadsheet applications that allows users to go to the first record in a set of data.