Test Marketing Refers to Customers Who Modify Existing Products According

question 124

True/False

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

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Definitions:

Communication Work

The effort or activity involved in conveying information or expressing ideas effectively, especially in professional settings.

ERG Theory

A refinement of Maslow’s hierarchy that includes only three needs areas: existence (mostly figure needs); relatedness (needs linked to relationships); and growth (internal esteem needs and self-actualization).

Existence

The state or fact of living, being, or having a presence.

Growth

An increase in some measured quantity, such as size, number, value, or strength.