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A Good Friend of Yours Wonders Why You Always Seem

question 131

Essay

A good friend of yours wonders why you always seem to have the latest technology, long before anyone else. He then says, "I always want to wait until the bugs have been worked out. It saves me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers, and what this means to marketers.


Definitions:

Population Density

A measurement of the number of individuals living within a specific area, often expressed as people per square kilometer or square mile.

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