The First Step in the STP Process Is to

question 134

Multiple Choice

The first step in the STP process is to

• A) identify the segmentation methods to be used.
• B) produce a list of strengths and weaknesses of the firm's past marketing strategies.
• C) clearly articulate the firm's vision or marketing strategy objectives.
• D) select target markets.
• E) develop a marketing mix,so that an appropriate segment can later be identified.