The National Hockey League Redirected Its Marketing Efforts When a Survey

question 16

Multiple Choice

The National Hockey League redirected its marketing efforts when a survey indicated that almost 50 percent of hockey fans were female.This is an example of __________ segmentation.

• A) geographic
• B) psychographic
• C) demographic
• D) benefits
• E) behavioral

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Definitions:

Evaluation Process

A systematic method to assess the performance, value, or impact of an object or effort through defined criteria and measures.

Performance Report

A document that compares actual performance against planned or standard performance to assess deviations and efficiency.

Actual Costs

Incurred expenses that are recorded and recognized during a specific accounting period.

Budgeted Costs

Predicted financial expenditures that a company plans to incur during a specific period for various activities or projects.