Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 23

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however,LinkedIn has survived by focusing on the needs of business professionals,who seek to network with colleagues,share their expertise,post online résumés,and look for new jobs.Which segmentation method is LinkedIn using?

• A) loyalty segmentation
• B) benefit segmentation
• C) psychographic segmentation
• D) geodemographic segmentation
• E) demographic segmentation

---

Definitions:

Absolute Value

The distance of a number from zero on a number line, without considering its direction; always a positive number or zero.

Cookies

Small files stored on a user's computer or device by a website, containing data about the user's browsing activities.

Price Elasticity of Demand

The degree to which the quantity demanded of a good changes in response to a change in its price.

Quantity Sold

The total number of units of a product or service sold over a specific period of time.