The First Step in the STP Process Is to

question 134

Multiple Choice

The first step in the STP process is to

• A) identify the segmentation methods to be used.
• B) produce a list of strengths and weaknesses of the firm's past marketing strategies.
• C) clearly articulate the firm's vision or marketing strategy objectives.
• D) select target markets.
• E) develop a marketing mix,so that an appropriate segment can later be identified.

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Definitions:

Price-Earnings Ratio

A valuation ratio of a company's current share price compared to its per-share earnings, used to evaluate if a stock is over or under-valued.

Market Price

The current price at which an asset or service can be bought or sold, determined by demand and supply forces in the market.

Net Income

Net income is the profit a company has after all expenses, taxes, and costs have been deducted from total revenue, indicating the company's financial health.

Dividends

Payments made by a corporation to its shareholder members. It is the portion of corporate profits paid out to stockholders.