Paul Is Considering Psychographics as a Way to Segment the Market

question 42

Multiple Choice

Paul is considering psychographics as a way to segment the market for his small travel agency.This approach to segmentation offers him an advantage because

• A) it is based on underlying reasons why people make choices.
• B) it is easier to use than demographics.
• C) the travel business doesn't respond well to other approaches to segmentation.
• D) psychographics is the preferred method for service businesses.
• E) psychographic segmentation is the least expensive method.

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Definitions:

Elders' Psychological Functioning

The cognitive and emotional aspects of aging, including changes in memory, problem-solving abilities, and emotional regulation among older adults.

Socioemotional Selectivity

A theory suggesting that as people age, they become more selective about their social networks, focusing on emotionally meaningful relationships and experiences.

Civic Engagement

Participation in activities or efforts that aim to address issues of public concern and contribute to the well-being of the community.

Mortality

The state of being subject to death or the incidence of death within a population.