While Demographic and Geographic Segmentation of Retail Customers Are Relatively

question 73

Multiple Choice

While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do not help marketers determine

• A)how old their customers are.
• B)what their customers need.
• C)where their customers live.
• D)which customers have young children.
• E)what income brackets their customers are in.

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Definitions:

Research And Development

The investigative activities that a business or government entity undertakes with the aim of discovering new products, services, or processes.

Replacement Value

The cost to replace an asset at its current market price, considering similar functionality and condition, without necessarily replicating the original.

Depreciation

The calculated division of the cost of a solid asset across its lifespan of usability.

Salvage Value

The estimated residual value of an asset after its useful life has ended and it can no longer be used for its intended purpose.