For a Segmentation Strategy to Be Successful, the Customers in the Segment

question 103

Multiple Choice

For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. In other words, the market segment must be

• A)substantial.
• B)perceptive.
• C)identifiable.
• D)reachable.
• E)responsive.

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Definitions:

Inflow

The process of water or other fluids moving into a particular area or system, contributing to the volume contained within.

Evaporation

The process by which water is converted from its liquid form to vapor, typically under the influence of sun and heat.

Limestone Aquifer

An underground layer of water-bearing permeable rock, typically limestone, which can store and yield significant quantities of groundwater.

Permeable

Characteristic of a material that allows fluids or gases to pass through it due to the presence of interconnected pores or spaces.