Marketers Find Psychographics a Valuable Segmentation Approach

question 51

Essay

Marketers find psychographics a valuable segmentation approach.What are some of the limitations of psychographic segmentation and what can marketers do to offset those limitations?

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Definitions:

Cerebellum

A part of the brain located at the back of the skull, vital for coordinating movement and balance.

Nystagmus

Involuntary, rapid and repetitive movement of the eyes, which can be horizontal, vertical, or rotary.

Cerebellum

A part of the brain located at the base of the skull that is responsible for coordinating voluntary movements, balance, and posture.

Brainstem

The part of the brain that connects the cerebrum with the spinal cord and regulates vital functions such as breathing, heart rate, and blood pressure.