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When Developing a Positioning Strategy,marketers May Choose to Position Their

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When developing a positioning strategy,marketers may choose to position their offerings against the offerings of competitors.If you were to do so,what would you expect your competitors to do?


Definitions:

Symbols

Objects, characters, figures, or colors used to represent abstract ideas or concepts.

Symbolic Interactionists

Scholars in sociology who focus on how individuals interpret and give meaning to social symbols, leading to interactions based on these interpretations.

Flux

A state of continuous change, movement, or transformation.

Norms

Norms are shared expectations and rules that guide behavior within a society, acting as informal guidelines on what is considered acceptable.

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