Global Segmentation, Targeting, and Positioning (STP)are More Complicated Than Local

question 40

Multiple Choice

Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because

• A)consumers may view their roles differently in different countries.
• B)there are fewer franchising opportunities in global markets.
• C)global consumer markets are almost totally homogeneous, making segmentation difficult.
• D)most governments have rules against targeting consumers.
• E)positioning almost always fails when attempted in a foreign country.

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Definitions:

Positive or Negative

Terms used to describe the nature of various phenomena, indicating whether they are beneficial or harmful, or in the case of feedback, whether they reinforce or inhibit a response.

DSM

The Diagnostic and Statistical Manual of Mental Disorders, a handbook used by healthcare professionals as the authoritative guide to the diagnosis of mental disorders.

Diagnose Mental Disorders

The process of identifying and classifying mental health conditions based on symptoms and behaviors.

Bipolar Disorder

A mental health condition characterized by extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).