Graham Had Developed an Extremely Successful Advertising and Promotion Campaign

question 40

Multiple Choice

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

• A) differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.
• B) copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S. market.
• C) he had not applied for or received international certification that was required for working outside the United States.
• D) he was unfamiliar with the code of ethics for advertising in other countries.
• E) he did not have the budget for a global rollout.

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Definitions:

Projective Tests

Psychological assessments where participants respond to ambiguous stimuli, revealing hidden emotions, desires, and internal conflicts.

Personality Inventories

Standardized assessments aimed at evaluating different facets of an individual's personality traits and characteristics.

Subjectively

Based on or influenced by personal feelings, tastes, or opinions.

Empirically Derived

Developed or derived from practical experience rather than theory or pure logic, typically through observation and experiment.