An Architect Working for a Large Firm Requests Specific Computer

question 114

True/False

An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. The architect probably serves as a gatekeeper in the buying center.

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Definitions:

Car

A wheeled motor vehicle used for transportation, typically powered by an internal combustion engine or electric motor.

Necessity Recognition

A rephrased definition of Need Recognition; it is the first step in the purchasing decision process, where a consumer realizes a vital requirement that needs to be fulfilled.

Problem Recognition

The initial stage in the buying process where a consumer realizes a need or a problem that requires a solution.

Information Search

The process that consumers undertake to gather and evaluate information about products and services that will satisfy a need or want.