Not Knowing the Roles of Key Players in the Buying

question 85

Multiple Choice

Not knowing the roles of key players in the buying process could cause a sales representative to

• A)bid too high a quantity.
• B)fail the vendor analysis.
• C)respond to an RFP too quickly.
• D)waste time and alienate people.
• E)misdirect his or her product.

---

Definitions:

Alternative Evaluation

The stage in the consumer decision-making process where different products, brands, or options are assessed against set criteria.

Production Capability

The maximum amount of goods or services a company can produce in a given timeframe with available resources.

Supplier Audit

An evaluation conducted to assess a supplier's compliance with contractual agreements, quality standards, and regulatory requirements.

Quality Control

The process of ensuring that products and services meet certain standards and specifications to satisfy customer expectations.