If a B2B Customer Is Satisfied with an Existing Supplier

question 136

Multiple Choice

If a B2B customer is satisfied with an existing supplier, it will probably engage in a(n) ________ to purchase additional quantities of the item.

• A)new buy
• B)modified rebuy
• C)adapted buy
• D)straight rebuy
• E)generic buy

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Definitions:

Social Facilitation

The tendency for people to perform differently when in the presence of others, usually performing better on well-practiced tasks.

Arousal

A physiological and psychological state of being awake or reactive to stimuli, often involved in motivation and performance.

Novel Stimuli

New or unfamiliar stimuli that have not been previously experienced, often triggering curiosity or exploration.

Free Riding

Benefiting from resources, goods, or services without contributing to the cost or effort involved.