Because They Do So Much Driving While Visiting Doctors' Offices

question 61

Multiple Choice

Because they do so much driving while visiting doctors' offices and hospitals,pharmaceutical sales representatives are often given company cars to drive.When a pharmaceutical company like Merck is preparing to purchase new company cars,sales reps' feedback will be sought on car models and features,but the final decision will be made by higher levels of management.What role(s) do the sales reps play in the buying center?

• A) users
• B) initiators
• C) influencers
• D) users and influencers
• E) users and initiators

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Definitions:

Inflation

The measure of growth in the overall price level for products and services, devaluing the currency's purchasing power.

Premium Bond

A bond sold at a price higher than its face value, typically occurring when it has a higher interest rate than the current market rate.

Face Value

The original value of a financial instrument as indicated on the certificate or instrument itself, equivalent to its par value.

Market

A venue or medium where buyers and sellers come together to exchange goods, services, or financial instruments.