ABC Company Knew That Its Customers Were Interested in Environmentally

question 26

Multiple Choice

ABC Company knew that its customers were interested in environmentally friendly business practices,so it began marketing all of its products as environmentally friendly because they were made with all-natural ingredients,even though ABC's plant was one of the worst polluters in town.The new term for this practice is

• A) deceptive advertising.
• B) greenwashing.
• C) environmental exploitation.
• D) virtual greening.
• E) enviromarketing.

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Definitions:

Alcohol Intake

The consumption of beverages containing ethanol, which can range from casual drinking to abuse and dependence.

Dynamic

Characterized by constant change, activity, or progress, often in a positive way.

16 PF Test

A psychological assessment tool comprising 16 personality factors, used to understand an individual's personality traits.

Measures

Tools or instruments used to assess, evaluate, or quantify certain variables or phenomena in research.