Imagine That You Have Just Been Made the Marketing Manager

question 35

Essay

Imagine that you have just been made the marketing manager for your university.Your first task is to assess your university's immediate environment.What questions will you likely ask?

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Definitions:

Marginal Social Benefit

Marginal social benefit is the additional gain to society as a whole from an additional unit of a good or service.

Socially Optimal

Refers to a situation where goods or services are produced and consumed at a level that maximizes overall social welfare.

Pollution

The contamination of the environment with harmful or poisonous substances, adversely affecting the health of living organisms and ecosystems.

External Costs

Costs of an economic activity that are not borne by the participants but rather by other people or society at large.