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Explain how gender roles have changed,and how that has influenced marketing practices in the United States.
Research Plan
A detailed outline of the objectives, methodologies, timeline, and resources required for conducting a research project.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.
Exploratory Research
A method in research used to investigate a problem that is not clearly defined by gathering preliminary information that will help to define issues and suggest hypotheses.
Causal Research
A form of market research that seeks to determine the cause-and-effect relationships between variables, often through experiments or observational studies.
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