Ryan Knows That One of the Goals of Value-Based Marketing

question 117

Multiple Choice

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

• A) in order to value each person in the organization.
• B) for each generational cohort.
• C) to avoid cultural clashes.
• D) from a consumer's point of view.
• E) to sensitize organization members to ethical values.

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