Marketers Know That,compared to High School Graduates Who Are Working

question 51

Multiple Choice

Marketers know that,compared to high school graduates who are working full time,college students

• A) will earn less over their working lifetime.
• B) spend their disposable income differently.
• C) are less likely to buy textbooks.
• D) have almost identical spending patterns.
• E) are more likely to drink beer and less likely to drink wine.

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Definitions:

Stimulus Generalisation

The tendency for the conditioned response to be evoked by stimuli that are similar to the conditioned stimulus used during learning.

Stimulus Discrimination

The ability to differentiate between two or more distinct stimuli, responding only to the specific stimulus conditioned.

Classroom Conditioning

The process of using behavioral psychology principles to encourage learning and desirable behavior within a classroom setting.

Reinforce Behaviour

The process of encouraging or establishing a pattern of behavior by offering rewards or consequences.