If McDonald's Wanted to Change Its Marketing Strategy in Response

question 33

Multiple Choice

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas except

• A) offering an expanded menu of healthy options.
• B) making nutritional information readily available to consumers.
• C) using recycled paper in its food packaging.
• D) using solar power in its restaurants.
• E) creating an advertising campaign targeting elementary schoolchildren.

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Definitions:

Deuterostomes

A superphylum of animals characterized by the blastopore developing into the anus during early embryo development.

Blastopore

The opening of the central cavity of an embryo in the early stage of development, which eventually develops into the digestive tract in some animals.

Coelom

The fluid-filled body cavity between the intestinal canal and the body wall in triploblastic animals, providing space for the development of internal organs.

Protostomes

A group of animals characterized by developing the mouth before the anus during embryonic development.