When Bernie Ebbers,WorldCom's CEO,was Convicted of Financial Crimes,WorldCom Was Forced

question 39

Multiple Choice

When Bernie Ebbers,WorldCom's CEO,was convicted of financial crimes,WorldCom was forced to merge with MCI.One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament.The tournament funds the Heritage Foundation,a major community charity.This example illustrates

• A) the need to identify issues.
• B) that the impact of unethical actions can reach far beyond the corporation.
• C) that unethical firms cannot be socially responsible.
• D) the lack of information needed to make ethical decisions.
• E) the questionable advantage of social responsibility.

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Definitions:

Marketer-To-Consumer

A business model focused on direct communication and transaction between marketers and consumers, bypassing intermediaries.

Internet-Enabled Technology

Devices and systems that can connect to the internet to send or receive data and provide enhanced functionality.

Customization

The method of customizing goods or services to satisfy the unique requirements or tastes of each customer.

Interactive

Media or systems that allow for active participation by the user, enabling a dynamic and engaging experience.