For Many Years, Southwest Airlines Distinguished Itself as the Low-Cost

question 54

Multiple Choice

For many years, Southwest Airlines distinguished itself as the low-cost airline. Now, many other low-cost competitors have entered the market. Similarly, Southwest was one of the first airlines to offer online ticketing. Now, all airlines have online ticketing. These examples suggest that

• A)no single strategy is likely to be sufficient to build a sustainable competitive advantage.
• B)a situation analysis does not accurately predict a firm's strengths.
• C)customer excellence cannot be achieved.
• D)product excellence is the only true source of a sustainable competitive advantage.
• E)innovation is pointless because competitors will develop copycat offerings.

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Definitions:

Nurture

The influence of environmental factors, such as upbringing and life experiences, on an individual's development and personality.

Brain Cortex

The outer layer of the cerebrum in the brain, involved in higher-level processes such as consciousness, thought, emotion, reasoning, language, and memory.

Enriched Environment

A setting that promotes learning and development through increased opportunities for social, physical, and cognitive stimulation.

Epigenetic Marks

Chemical modifications to the DNA or histones that can change gene activity without altering the DNA sequence, impacting gene expression and potentially linked to various health outcomes.