When Marketers Use a Variety of Communication Disciplines-Advertising,personal Selling,sales Promotion,public

question 34

Multiple Choice

When marketers use a variety of communication disciplines-advertising,personal selling,sales promotion,public relations,direct marketing,and online marketing-in combination to communicate a value proposition to the customer,it is referred to as

• A) integrated marketing communications.
• B) multimedia marketing.
• C) diverse marketing communications.
• D) comprehensive promotion.
• E) managed marketing communications.

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Definitions:

Dimethyl Sulfide

A sulfur-containing organic compound with the formula (CH3)2S, notable for its foul smell and role in the global sulfur cycle.

Regio-

A prefix used in chemistry to indicate the region or specific location within a molecule where a reaction takes place.

Stereochemical

Relating to or involving the study of the spatial arrangement of atoms within molecules and its influence on the chemical and physical properties of a substance.

Trans-hex-3-ene

An alkene with a double bond at the third position, and the hydrogen atoms on either side of the double bond are on opposite sides.