Google and Other Search Engines Allow Marketers to Bid to Have

question 52

Multiple Choice

Google and other search engines allow marketers to bid to have their ads shown when consumers search on keywords related to the firm's products.These marketers are attempting to create value through

• A) product.
• B) price.
• C) promotion.
• D) place.
• E) cost-based measures.

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Definitions:

Enumerated Powers

Specific powers granted to Congress by the U.S. Constitution, including taxation, coinage of money, regulation of commerce, and the authority to declare war.

Tariff

A tax imposed by a government on imported or exported goods.

Nullify

To legally invalidate or void a law, contract, or other legally-binding agreement.

State Governments

The governing authorities of the 50 states within the United States, each with its own constitution and powers separate from the federal government.