Customer Retention Programs Are Based on What Concept

question 53

Multiple Choice

Customer retention programs are based on what concept?

• A) Customer excellence is the easiest macro strategy to follow.
• B) Customer relationships should be viewed from a lifetime value perspective.
• C) It is important to maximize profits in the first few months of a customer relationship.
• D) Segmentation,targeting,and positioning analysis should not be rushed.
• E) Firms must spend large amounts of money to retain customers.

---

Definitions:

Antisocial Behavior

Actions that harm or lack consideration for the well-being of others, often violating social norms and laws.

Development Of Imagination

The process through which an individual's ability to create, explore, and engage with ideas or scenarios not present in reality grows and evolves.

Sociodramatic Play

Pretend play in which children act out various roles and themes in plots or roles that they create.

Theory Of Mind

A person’s theory of what other people might be thinking. In order to have a theory of mind, children must realize that other people are not necessarily thinking the same thoughts that they themselves are. That realization seldom occurs before age 4.