Singapore Airlines Seeks to Differentiate Itself from Competing Airlines, in Part

question 40

Multiple Choice

Singapore Airlines seeks to differentiate itself from competing airlines, in part through innovative design of its airplane seats and in-flight entertainment systems. Through continuous innovation in these areas, Singapore Airlines is pursuing a(n) ________ macro strategy.

• A)customer excellence
• B)global excellence
• C)locational excellence
• D)operational excellence
• E)product excellence

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Definitions:

Boron

A chemical element with the symbol B and atomic number 5, used in fiberglass, borosilicate glass, and as a dopant in semiconductors.

Carbon

A non-metallic chemical element with symbol C, essential to all known life, forming organic compounds when combined with hydrogen, oxygen, etc.

Copper

A reddish-brown, ductile, and malleable metal that is a good conductor of heat and electricity, symbolized as Cu with an atomic number of 29.

Cobalt

A chemical element with symbol Co and atomic number 27, used in alloys, batteries, and as a blue pigment for glass and ceramics.