A Competitive Advantage Based on Location Is Often Sustainable Because

question 130

Multiple Choice

A competitive advantage based on location is often sustainable because

• A) mobile marketing has not yet proven its value for most customers.
• B) real estate prices have been dropping.
• C) few marketers are aware of its importance yet.
• D) it is not easily duplicated.
• E) the Internet has diminished the importance of brick-and-mortar stores.

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Definitions:

Schema

A cognitive framework or concept that helps organize and interpret information, based on experience, to make sense of the world.

Assimilation

The cognitive process of fitting new information into pre-existing cognitive schemas, perceptions, and understanding.

Circular Reaction

A repetitive action that achieves a desired outcome, often seen in the developmental stages of infants as they learn to interact with their environment.

Cognitive Schema

A mental structure that represents some aspect of the world, organizing categories of information and the relationships among them, aiding in understanding and predicting the world.