In July 2010, Microsoft Discontinued the Kin, Its Social Networking

question 65

Essay

In July 2010, Microsoft discontinued the Kin, its social networking phone, after just six weeks of disappointing sales. During what step of the strategic marketing planning process would Microsoft have made the decision to stop offering the product?

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Definitions:

Adults

Individuals who have reached the age at which they are considered legally responsible for their actions, typically 18 or older.

Percent

A mathematical term describing a number or ratio expressed as a fraction of 100.

REM Sleep

A stage of sleep characterized by rapid eye movements, during which vivid dreams commonly occur, and is thought to play a role in learning and memory.

Non-REM Sleep

A phase of sleep that includes all sleep stages except for REM sleep, characterized by slower brain waves and reduced eye movement.