Franco Uses a Database Software System to Remind Him When

question 55

Multiple Choice

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production-oriented era marketing practices.

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Definitions:

Bearer

Refers to an individual or entity in possession of a negotiable instrument, such as a check or bond, that is payable to whoever holds it.

Payable

Due for payment; a financial obligation that one party has to pay to another.

Issued

The act of officially distributing or making something available, often used in contexts like the issuance of currency, stocks, or legal documents.

Checks

Written, dated, and signed instruments that direct a bank to pay a specific sum of money to the bearer or named party.