Julia Is Considering a Career in Marketing

question 51

Multiple Choice

Julia is considering a career in marketing.She is concerned about the image of marketers as fast-talking,high-pressure people who care only about making a sale.When reading about the core aspects of marketing,Julia is relieved to see that in marketing

• A) all parties to an exchange should be satisfied.
• B) promotion is the most important consideration,followed by pricing decisions.
• C) decisions are made regarding how a product is designed.
• D) customers are not considered until the product is ready for sale.
• E) distribution is controlled by customers.

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Definitions:

Microsoft Project

A project management software designed to assist project managers in developing plans, assigning resources, tracking progress, managing budgets, and analyzing workloads.

Chalk Board

A smooth, flat panel used for writing on with chalk; often found in educational settings.

Primary Management Function

The basic responsibilities of managers within an organization which include planning, organizing, leading, and controlling.

Budgets Obsolete

The idea that traditional budgeting processes may no longer be effective or relevant in the current fast-paced and ever-changing business environment.