Melanie Works for a Small Computer Software Company

question 83

Multiple Choice

Melanie works for a small computer software company.Her boss is constantly improving the company's products but neglects customers,billing,and promoting the company.Her boss is probably stuck in the __________ era of marketing.

• A) production-oriented
• B) sales-oriented
• C) market-oriented
• D) value-based marketing
• E) retailing-oriented

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Definitions:

Group's Ecology

The study of the relationships and interactions between a group and its physical and social environments.

Workspaces

Workspaces refer to areas or environments where people perform their jobs; these can range from office settings to digital platforms.

Locations

Specific places or sites where something exists or occurs, or can be found.

Equilibrium Theory

A theory suggesting that individuals strive to maintain a balance between their input (effort, skill) and output (rewards, recognition) in relationships and groups.