In Delivering Value,marketing Firms Attempt to Find the Most Desirable

question 92

Multiple Choice

In delivering value,marketing firms attempt to find the most desirable balance between

• A) the need for value and the perception of value.
• B) explicit versus implicit value.
• C) the need to provide benefits to customers and keep down costs.
• D) the desire to satisfy customers and the desire to satisfy employees.
• E) the need for product improvement and the need for advertising.

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Definitions:

Motivating

The process of providing reasons, incentives, or encouragement to act or behave in a specific manner.

Indirect Strategy

Indirect strategy in communication involves presenting the supporting reasons before the main message or request, often used to prepare the recipient and reduce resistance.

Employer

An individual or organization that hires and pays workers for their services.

Vacation Time

Allocated periods during which an employee is allowed to be away from their work, usually for rest or leisure.