Jeff Is Going to Sell Sporting Apparel,which He Has Already

question 32

Multiple Choice

Jeff is going to sell sporting apparel,which he has already purchased from manufacturers,and has signed a deal agreeing to the volume he will sell monthly.He has researched his competition,talked to some customers,and decided on prices he will charge.Jeff has also developed a plan for promoting his business.Based on this description,which element of the marketing mix does Jeff still need to work on?

• A) place
• B) product
• C) price
• D) promotion
• E) planning

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Definitions:

Conditioned Taste Aversions

A learned aversion to a specific food or drink because it has been associated with an unpleasant or sickening experience.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, emphasizing the effect of consequences on future behavior.

Albert Bandura

A prominent psychologist best known for his social learning theory and the concept of self-efficacy.

Acquisition

Acquisition refers to the process of gaining knowledge, skills, or qualities through experience, practice, or the receiving of information.