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When Assessing Customer Value,what Must a Marketer Always Remember

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When assessing customer value,what must a marketer always remember?


Definitions:

Identification

Identification is a psychological process in which an individual associates themselves closely with another person, adopting their characteristics or views.

Memory

The mental faculty of retaining and recalling past experiences, encompassing processes such as encoding, storage, and retrieval of information.

Double Negatives

A grammatical construction that uses two negative elements to convey a positive meaning.

Language

A system of communication using sounds or symbols that enables us to express our feelings, thoughts, ideas, and experiences.

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