Earthlink Is Interested in Achieving Name Recognition with Grassroots America

question 82

Multiple Choice

Earthlink is interested in achieving name recognition with grassroots America.Its marketing department has developed three possible plans,all of which involve the sponsorship of country music concerts.Using ____ thinking,the manager was able to see that while the performers are all country music singers,each appeals to a different segment of the country music market.

• A)differentiated
• B)divergent
• C)cognitive
• D)creative
• E)convergent

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Definitions:

Active Role

Participation that is engaged and proactive in nature, often contributing significantly to outcomes or decisions.

Mobilizing Community Resources

Involves organizing and utilizing available services, supports, or assets within a community to meet a specific need or achieve a goal.

Basic Needs

Essential requirements for human survival and well-being, such as food, water, shelter, and safety.

Immediate Solutions

Quick and direct methods or answers to solve problems or address needs without delay.